Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, they’re written to the same level of detail as a construction team's blueprint for a new house. Would you remember every detail? Of course not (and if you would then I want to know your powers).
Contrary to the "uselessness" of a vision statement reported by some, they do serve a purpose: to identify a company’s future optimal state. If you don't know what "right" looks like, then nothing is wrong. To minimize confusion, here are eight ways vision statements add value:
